Google Analytics to improve your website Performance in Search Engine Optimization

Google Analytics is one of the most valuable and powerful tool to optimize your Website Performance in Search Engines. Here are some Key to know how to use google analytics.

1. Traffic Analysis:

In traffic analysis you can get the report of your websites traffic performance in day wise, weekly wise, monthly wise and also in a custom day ranges. And also you can compare between two set of days or months. In this you will get the report of traffic to your website in the manner of organic traffics or paid traffics or referral traffics and also traffic from social media. This data will give you an clear idea about the source of traffic to your websites each page. This will help you to make an idea to generate more traffics to your websites.

2. Keyword Performance

The Keyword queries in Googles Search console shows you in which keyword your site is listed in search engine and the impressions your website got under this keyword and also how many conversion rate happened in that particular keyword. keyword is the backbone of SEO because optimizing content with effective keyword that has high value will make your website listing in the top of search engine that will make you to drive more targeted traffic to your website.

3. Landing Page Performance

In the section under Behaviour > Site content > Landing page is there. This landing page shows you the performance of most traffic generated to your site. The most targeted landing page clearly shows, how the visitors search for your content in which source and also about the keywords they searched for the content.

4. User Behaviour

Examining how users interact with a website helps in grasping what users want and like. Factors like how long users stay on the site, the number of pages they view in one visit, and the rate at which they leave are key measures. Identifying the most viewed content, patterns in how users navigate, and areas where users might encounter difficulties becomes simpler with a grasp of user behavior. By leveraging this knowledge, conversion rates, engagement, and the overall experience for users can all be enhanced. Regular examination ensures that the website remains effective and meets the standards set by customers.

5. Goal Tracking

You can setup your goal in google analytics that will help you to improve your website performance. you can set goals for submission of forms, downloads of files or purchase of an item or service, these actions will make you work more to make conversion of your viewers as clients and this also helps you to measure the SEO effectiveness on your website. By defining and monitoring goals, you can assess how well your website converts visitors into customers or leads, providing clear insights into the impact of your SEO strategies.

6. Audience insights

The Audience insight in Google analytics helps you to know more about your audience demographics such as age and gender and also their interest which will help you to make targeted content to engage users more tim7.e in your website. And also it show the geographic location of your viewers also it shows new and returning viewers of your site and their engagement duration of each page on your websites.

7. Site Content Analysis

This shows the performance of each sections in your website. with this data you can know the popular content of your website and also the weaker section which needs optimization to get improved. And also it shows the most Viewers exit page in your website

8. Create Custom Dashboard and Reports

You can create custom Dashboard and Reports in Google Analytics as per your strategy to know how your Keywords work in SEO raking. This saves time to overview your report and also helps you to Generate detailed reports tailored to specific SEO needs, such as keyword performance or landing page analysis.